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ALLSTATE: Never Far Away
COMMERCIAL
VENDOR: Digital Domain
VFX Supervisor: James Atkinson
ROLE: Flame Artist / Compositor

Promoting Allstate's Roadside Assistance program, this spot shows that every car can have their own personal tow-truck with them at all times.

However, the thing is, in the making of this spot, there were no real tow-trucks.

There was one truck with a wooden thingee made up to look like a tow chasis. All the rest were either duplicated from multiple takes, or completely fabricated in CG.

in addition to combining multiple takes, from various times of day, this spot required all the usual tasks typically reserved for car commercials - camera car reflection removal, license plate removal, street beautification and clean-up, etc.

But you'd never know, just from looking at the spot.

 

 

 
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