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NERD NATION
BROADCAST GRAPHICS PACKAGE
CLIENT:  TechTV
ART DIRECTOR: Rick McKee
ROLE:  Lead Flame Artist / Lead Broadcast Designer

There's a little nerd in all of us. That was the gist of TechTV's quirky yet cool documentary series. Episodes featured an eclectic mix of geekness from hacker conventions and India's tech-support culture to Roswell gatherings and Star Trek fandom.

The design concept was based on plurality and how nerd-dom is a quality that can be found in just about everything, depending on one's point of view. Visually, this was represented through a sea of ever-changing faces and cityscapes to symbolize nerdism's cultural transcendence.

The execution was extremely tedious, hand-animating a 1000-plus facial parts to morph in and out of each other. Then applying a complex filtering technique to achieve the grunged-up appearance of the final product.

You kind of had to be a nerd to be willing to do all of that.

Designed, created, animated, and comped in Flame.

 
     
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