As the latest in a series of HP commercials based around the use of hands, the Fergie spot signified a return to a concept that Motion Theory pioneered.

Except this time, the visual parameters could be expanded beyond what they'd achieved before - namely the previous hands spots with Mark Burnett (reality-TV based pioneer), Mark Cuban (billionaire Dallas Mavericks owner), and Pharrell Williams (musician/producer).

With Fergie as featured talent, the Black Eyed Peas vocalist brought a whole rhythmic aspect to the spot that opened the door for more elaborate visual representation.

My role as Flame Artist was tackling the beauty work on Fergie. As Nuke artist, I handled the greenscreen extraction and preliminary comp work on the spot's first half, all the way to the dancers.

An amazing team of After Effects artists handled the expanding laptop and water sequences.