At its core, Comcast's Xfinity launch assumes a rather simplistic concept - lines of digital information traveling everywhere, across all mediums, delivering content into your life, instantaneously.

The journey getting there was a bit more complicated and time consuming, employing proprietary software, numerous iterations, and multiple artists for more than 9 months to develop this "anthem" of visual messaging.

I joined for the last four months, keeping the conform alive, sorting through footage, cleaning up the live action plates, adding stylized supers, and helping ensure that the final messaging was on target and focused.

Also, I've since contributed to quarterly updates for all Xfinity spots.