As metaphor for the benefits of playtime, this psa features giant-sized children engaged in a game of hide-and-seek throughout the streets of Atlanta.

This is one of those spots where I was brought in late in the schedule to help finish. As such, I only worked on a couple of shots, primarily with kids sitting on a rooftop, and children chasing each other down streets.

The primary challenge was integrating the greenscreen plates of normal-sized children into city footage to make them feel as if they were the size of buildings. Much of this was achieved with 2D re-lighting and interactive shadows, along with typical comp needs such as dof, color, and the proper keys, edges, and holdouts.

Pilon Lectez and Jeff Heusser were the other contributing Flame Artists to this project.