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BLACK EYED PEAS: Boom Boom Pow
MUSIC VIDEO
VENDOR:  Motion Theory
CLIENT:  Interscope Records
DIRECTORS:  Mathew Cullen / Mark Kudsi
ROLE:  Flame Artist / Compositor

The Black Eyed Peas' "Boom Boom Pow" was already No. 1 on the Billboard charts when I started working on this video. The funny thing is that it wasn't even supposed to be released until the video was ready. But as these things happen, the single got leaked on the internet, which created a demand so great that the record label decided to release it early.

To say the video had a lot to live up to was an understatement.

Thematically, the video is all about transforming negative energy into positive energy - i.e. the machine gun into a trumpet, the toxic barrel into a drum kit, the band into streaking light NRG, etc.

As Flame Artist, my role was primarily color grading all the band footage on black - i.e. making Fergie and co. look hotter than ever. Also, I did a bit of work on the energy glitch effects that pervade the band footage.

 
     
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