This spot is driven by how 7Days chocolate-filled croissants can "get you started."

In this case, whenever a 7Days logo appears (e.g. in an alarm clock or traffic light), this random denin-clad dude levitates horizontally in a vertigo inducing flight. He flies through his bedroom, down sidewalks, across streets, and though a supermarket, eventually landing before a row of the 7Days croissants.

Shot in-camera and on-location, this spot required extensive wire and rig removal, often necessitating a complete shot rebuild in comp through cards and Flame projections.

Also, there's quite an extensive amount of beauty work on the hero croissant, and its chocolate interior.

As a sidebar, I'm told that the final spot made numerous Digital Domain employees queasy when viewed in the screening room.