These two all CG commercials were designed to accomplish two goals: introduce Chill, Tic Tac's latest breath mints, and show off the redesign of their recognizably branded rectangular plastic box. Accomplishing the latter was fairly straightforward. A box is a box. The former was a bit trickier, since the visual representation of taste is all about metaphor and interpretation.

As a solution, director Mark Kudsi chose iconic shapes that a bunch of individual Tic Tac's could form: birds, a sunflower, a soundwave, etc.

Through some tricky particle animation, and some fluid visual choreography, the spots came together, capturing the soothing sensations that only Tic Tac Chill could provide.

Comped in Nuke.