This TechTV show definitely had a silly title. But considering the show's focus on crazy people engaged in crazy hi-tech-inspired competition, it certainly made sense: art cars, Gumball Rally, flugtag, solar-powered races, robot wars, etc.

When I first heard about the show, the image of a hot-rod brain was all I could think of. Then came all the fire, and silly collage heads on all the vehicles. For some reason, this also made perfect sense. It must've had something to do with growing up around hot rod cars, and being exposed to Ed Roth's Ratfink art.

Anyway, the design approach was based on capturing the show's title visually. It had to look like something that you'd let rip. And ultimately, I think it does.

Designed, created, animated, and comped in Flame.