Originally slotted for Superbowl 2011, this Dodge commercial ultimately found its way to the internet a few months later. A long colorful journey precedes its cancellation. But for all practical purposes, let's just say that the powers-that-be simply just didn't get it.

Designed as a counterpoint to contemporary car conveniences, the spot depicts the Charger as a no-frills driving machine. This is achieved through an absurdist extrapolation of technology and the future, where an automated lifestyle doesn't always lead to a satisfactory one.

A number of compositors worked on this spot, but my contributions primarily consisted of futuristic apartment interiors (the clothes changing device, the automated door handle), some garage clean-up (rig and greenscreen removals), and the beautifying of all of the running car footage (car and street clean-up, color grading).

Additionally, I managed the conform, accommodating all editorial changes, which doesn't seem like much ... unless you take into consideration that the edit was never truly "locked," and on delivery day, we were receiving edit v84 from the agency.